Tuesday, March 25, 2008

User Experience Design and Research

I was preparing for an interview for internship and was brushing upon my theory on HCI and stuff.
Initially I was surprised to find that there were two separate positions in large companies, meaning companies where they invest a lot in User Experience and Usability. These two positions are that of a User Experience Researcher(UER) and User Experience Designer(UED). This set me thinking. What are the roles of a UER versus a UED. In the book About Face 3, Cooper and his team writes about an interesting thing. They mention how a designer need to be good at research. A few years ago this was not seen as very reasonable thing to do and hence we had the market researchers doing the research and passing on the findings to the designers. In most of the cases there would be a mismatch between what the users actually did, what the market researchers saw and what was reported and interpreted by the designers.

Taking this argument further, we find a UER's role to be extremely crucial in a project. They are supposed to be interacting closely with the UEDs. The UER is now a days supposed to give their input in a project at two phases of the software development life cycle. One is initially inoder to get a better understanding of the user's environments, the situations in which they are living and performing the tasks, the UER adopts methods like Ethnography, Contextual Inquiry and Fly-on-the wall Observations techniques, to get a better understanding. A noticable thing these days is the urgency in trying to capture the empathic needs of the user. This could be things like, I feel hot when I sit in the computer room, or something like, this just does not "feel" good. In the 3rd wave of HCI, this has been an area of research that is exciting. How do we collect and use the empathic inputs which result in a lot of qualitative data, into the design. How can the UED folks interpret and extract this information and use it as a valuable design input.

Once this is done, and the UEDs are set to work, the UER's role comes back when the product's prototypes are built. So then starts the other phase of the experience research. This does sound a lot like performing the Usability testing. But it is not likely so. The measure of experience needs to be defined based on the units of experience that the UERs would have defined initially.
A usability professional would more likely be dealing with only the final deliverable and whether it delivered on what it promised. They adopt a more quantitative approach to finding an answer to whether a design is successful. UERs on the other hands take into consideration the empathic issues equally.

In any user-centric design, the inputs of the UER at both these stages become really essential, and thats why companies that are clear on this differentiation of roles, have an edge.

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